Case Study: Southern Tire Mart achieves enhanced fleet safety and tens of thousands in savings with Azuga

Southern Tire Mart - Customer Case Study

Southern Tire Mart, North America’s largest commercial tire retailer, runs nearly 2,000 vehicles across 100+ stores and needed more accurate, easy-to-use telematics after their previous provider’s performance and support declined. Tracking accuracy, inconsistent customer contacts, and the need to manage multiple driver tiers made reliable safety monitoring and fleet optimization a challenge.

They moved to Azuga with a phased, plug-and-play rollout and a dedicated customer success manager, adding driver scoring, custom reports, fuel-card/API integrations, and dual-facing AI-SafetyCam. The switch minimized vehicle downtime during installation, strengthened coaching and safety oversight, provided video proof to exonerate drivers, and saved the company tens of thousands of dollars in avoided claims while supporting continued growth.

Southern Tire Mart

Rusty Robertson

Safety Manager