Case Study: TrustedSec achieves 1359% ROI from paid advertising with Aztek

TrustedSec achieves 1359% ROI from paid advertising with Aztek

The customer TrustedSec, a global cybersecurity company, was struggling with high-cost Google Search Ad campaigns that were generating unqualified leads and providing no clear ROI. They turned to the vendor Aztek for assistance with their paid advertising strategy.

Aztek implemented a new strategy focused on high-intent keywords and rebuilt the Google Ads campaigns. They also established new analytics tracking to connect ad conversions to revenue. This solution resulted in a 1359% ROI, generating over $840,000 in revenue from a $61,000 ad spend, with 85.7% of leads being marketing qualified.

TrustedSec