Case Study: Covia boosts event engagement with Aztek’s cross-channel advertising strategy

Covia boosts trade show engagement with Aztek

The customer, Covia, a leading minerals solutions provider, struggled with product awareness and in-person engagement at their trade show and conference events. The vendor, Aztek, implemented a cross-channel advertising strategy to address this challenge.

Aztek's solution utilized LinkedIn B2B targeting and programmatic geotargeting to improve Covia's event performance. This strategic approach connected their in-person events with targeted digital advertising to boost engagement and awareness.

Covia