Case Study: Covia boosts event impressions and booth engagement with Aztek's cross-channel advertising strategy

Covia boosts impressions 58,722% with Aztek

Covia, a leading minerals solutions provider, struggled with product awareness and engaging niche audiences at numerous trade show events. Their challenges included reaching highly specialized B2B audiences across different industries, proving ROI from their event marketing, and increasing visibility without raising their ad spend. The vendor Aztek implemented a programmatic advertising strategy to address these pain points.

Aztek developed a dynamic, multi-phase campaign for Covia's events. This involved pre-show LinkedIn targeting, during-show programmatic geotargeting to drive booth visits, and post-show follow-up ads. Through ongoing optimization like setting CPA targets and frequency caps, Aztek increased yearly impressions by 58,722 while maintaining Covia's ad spend and click-through rate. The strategy also improved the effective eCPM by $6.60.

Covia