Case Study: Covia achieves 151% more conversions with Aztek's Google Performance Max strategy

Covia boosts conversions 151% with Aztek

Covia, a leading provider of minerals and material solutions, was running a successful Google Ads campaign but faced the challenge of moving beyond benchmark-beating performance. Their vendor, Aztek, identified that affordable clicks weren't driving enough high-intent action and that the existing Display campaign wasn't the best fit for the next stage of growth.

Aztek implemented a solution that replaced the Display campaign with a Google Performance Max campaign while protecting the high-performing Search campaign. This strategy expanded Covia's reach across Google's full inventory with stronger optimization toward conversions. As a result, Aztek helped Covia achieve a 151% year-over-year increase in total conversions and improved the overall conversion rate from 11.37% to 35.5%.

Covia