Case Study: Alicia Adams Alpaca elevates eCommerce and wholesale with Aztech

Alicia Adams Alpaca migrates 2,500+ product variants to Shopify Plus with Aztech

Alicia Adams Alpaca, a family business specializing in luxury alpaca wool apparel, had outgrown its BigCommerce storefront and needed to upgrade its digital experience to match its premium brand. The company approached vendor Aztech to migrate its store and create a more elegant and sophisticated eCommerce experience on Shopify Plus, which included moving a large product catalog with thousands of variants.

Aztech re-imagined the UX design and storefront aesthetic to better communicate the brand's story. Their solution included a complete migration to Shopify Plus, a custom-built shoppable lookbook for an interactive browsing experience, and the development of a dedicated B2B wholesale storefront. This holistic approach elevated the user experience and functionality, providing Alicia Adams Alpaca with a platform to manage inventory and sales across different customer cohorts effectively.

Alicia Adams Alpaca