Case Study: University of Warwick streamlines open day registrations with Azorus CRM

University of Warwick - Customer Case Study

The University of Warwick was struggling with a manual, inefficient process for managing its open day registrations, which peaked at 8,000 in 48 hours. Their outdated online form was not user-friendly and their inability to automatically cap session attendance created administrative panic and a poor experience for prospective students. Seeking a centralized system to manage this data and improve engagement, the university selected Azorus as its CRM provider.

The solution from Azorus automated the session booking process, closing registrations automatically when capacity was reached. This eliminated overbooking and freed up staff to focus on event organization. The new integrated system also allowed the university to offer priority booking to its warmest prospects. The result was a smooth, complaint-free registration process for thousands of applicants and a robust foundation for future personalized student communication.

University of Warwick

Richard Harrison

Events and Enquiries Manager