Case Study: University of Leicester achieves integrated CRM and stronger student recruitment with Azorus

University of Leicester - Customer Case Study

The University of Leicester struggled to manage prospectus requests and enquiries: slow, unbranded mailings, no central database and little ability to track or personalise communications meant the university was losing opportunities to convert interest into applications. Seeking a proper CRM that could be integrated with its student records and support personalised multi-channel outreach, the university selected Azorus to deliver an integrated CRM solution.

Azorus worked as a close partner, adapting and upgrading its CRM to integrate with Leicester’s student records and enable personalised communications across print, email, portal and social channels, with end-to-end tracking from prospectus request to registration. Building on earlier CRM gains (including shifts toward higher‑achieving applicants), the Azorus system delivered more holistic market intelligence, better analysis of activities like open days, consistent applicant engagement and improved recruitment outcomes that the university credits to the Azorus partnership.

University of Leicester

Helen Pennack

Head of Marketing Communications