Case Study: University of Wolverhampton achieves rapid 6-week CRM launch and 97% increase in open-day bookings with Azorus

How the University of Wolverhampton implemented their new CRM system in 6 weeks and achieved results beyond their expectations

The University of Wolverhampton faced fragmented systems and labour‑intensive manual processes that were hindering domestic and international student recruitment. After reviewing suppliers, they selected Azorus and its higher‑education CRM (deployed via Azorus’ Rapid Launch service) to consolidate enquiries, automate workflows and deliver a more student‑centric experience.

Azorus implemented the CRM and went live in six weeks, providing configuration, documentation, training and ongoing support to personalise and automate recruitment communications and events. The result was a measurable uplift: a 97% increase in Open Day bookings for the first event run on the platform and a 78% increase in attendance versus the prior year, alongside streamlined processes and continued support from Azorus.

University of Wolverhampton

David Allen

Digital and Creative Services Manager