Case Study: Edge Hill University achieves a 30% increase in enquiries and personalised student engagement with Azorus CRM

Edge Hill University - Customer Case Study

Edge Hill University, a UK institution with a 125‑year history, faced rising market pressures and an unintuitive enquiries database that made it hard to track whether enquirers progressed to applicants or to tell its student‑success story consistently. Seeking a scalable, higher‑education‑ready CRM, Edge Hill selected Azorus to deliver a unified communications and recruitment platform.

Azorus implemented a tailored CRM that centralised prospect data, enabled personalised communications and self‑selection of course interests, and delivered fast, actionable reporting across the enrolment journey. As a result, enquiries are up approximately 30%, staff have much better intelligence on prospect behaviour and performance, and Edge Hill is preparing to integrate its applicant system and extend the solution to postgraduate and international recruitment with Azorus.

Edge Hill University

Liam Owens

Head of Student Recruitment