Case Study: University of Westminster achieves smarter student engagement with Azorus CRM

Azorus CRM is the backbone for prospective students and applicants with critical integrations to the university's student record system - SITS, as well as Unibuddy

Edge Hill University recognized the need to implement a CRM solution specifically for the higher education sector to manage student recruitment, events, and personalized communications. They required a flexible system that could integrate with their existing student record system, Quercus by Ellucian, and move beyond a generic, one-size-fits-all product. They partnered with Azorus to find a tailored CRM solution.

Azorus implemented its CRM to provide Edge Hill with tools for lead scoring, personalized communications, event management, and seamless integration with Quercus. The solution was so successful in recruitment that it was expanded to support currently enrolled students, improving retention and personalized support. The university reports a higher conversion rate, optimized recruitment efforts, and a strong partnership that allows them to continuously innovate and maintain a competitive advantage.

University of Westminster