Case Study: David Protein boosts AI visibility and Amazon rankings with Azoma

David Protein - Customer Case Study

The customer, David Protein, a new entrant in the competitive protein bar market, faced the challenge of low brand recognition and visibility. Despite having a superior product, their Amazon ranking was as low as #400 for their variety pack, and they held only a 2.9% AI mention share on platforms like ChatGPT. To address this, they partnered with the vendor Azoma for its specialized Generative Engine Optimization services.

Azoma implemented a comprehensive strategy that included securing off-page mentions in trusted fitness publications, optimizing a knowledge center, and boosting user-generated content for ChatGPT. For Amazon Rufus, their solution involved using proprietary technology to generate product copy that answered key customer queries and incorporated subjective purchasing attributes. This approach led to a 3.3x increase in AI share of voice and a dramatic rise in their Amazon Best Seller Rank from #400 to #15 in the Sports Nutrition Protein Bars category.

David Protein

Peter Attia

Chief Science Officer