Case Study: Nine achieves 36% more footfall with Azira

Proving Digital Audio’s Value How Nine Increased Footfall by 36%

Nine, a leading Australian media organisation, faced the challenge of proving the effectiveness of its digital audio advertisements in driving foot traffic for a major pharmacy retailer. To establish the value of these ads and boost sales for its client, Nine needed an independent way to measure the campaign's direct impact on visits to hundreds of retail locations across Australia.

Partnering with Azira, Nine utilized its offline attribution measurement capability to gain insights into the campaign's performance. The solution proved highly successful, with Azira's data showcasing a 36% uplift in foot traffic directly attributed to the digital audio ads. The campaign resonated strongly with professionals aged 35-45 and effectively reached an audience with a preference for value-for-money brands, validating the audio ads as a powerful tool for driving retail sales.

Nine