Case Study: Pollo Campero optimizes U.S. restaurant site selection with Azira and B I Spatial

How QSR Pollo Campero used B I Spatial and Azira to optimize its site selection plan

Pollo Campero, a global fast-casual chicken restaurant chain, faced the challenge of expanding its U.S. presence. They needed to develop a data-driven customer profile and a strategic location plan to identify the best sites for hundreds of new corporate and franchise restaurants across the country.

Using Azira's mobility data via B I Spatial, the company identified key customer segments and mapped their locations throughout the day. This solution enabled a proprietary scoring method to rank the top 500 U.S. intersections for new locations. Azira's data provided the foundation for Pollo Campero's expansion plan, validated its customer profiles, and supplied valuable insights to inform its goal of opening 200 new U.S. locations.

Pollo Campero

Allyn Taylor

Director of Development and Construction