Case Study: PeriscoPe boosts Hopo Ferry awareness with Azira geotargeting

How PeriscoPe And Azira’s Geotargeting Campaign Effectively Drove Awareness For Hopo, The Gold Coast’s Sightseeing Ferry

Periscope, an innovative media agency, faced the challenge of driving awareness for its client Hopo, a sightseeing ferry service on the Gold Coast. They needed to maximize their marketing budget by reaching potential customers within a tight radius of ferry stops and delivering specific messages to four distinct audience groups: Families, Friends, Seniors, and Tourists. To address this, Periscope partnered with vendor Azira to leverage its geotargeting and audience curation capabilities.

Azira implemented a solution using precise geotargeting to reach audiences within 12km of the main ferry station. They created and delivered tailored high-impact ad units to each customer segment. The campaign delivered over 420,000 impressions with a unique reach of 191,000 people. It exceeded industry benchmarks, with some ad units achieving a click-through rate greater than 1% and the overall campaign CTR improving over time to .38%, successfully driving awareness and website visits for the client.

Periscope

Susan Harangi

Performance Media Executive