Case Study: Officeworks drives holiday footfall with Azira

How Officeworks, Initiative and Yahoo Drove Footfall During the Busy Holiday Season

Officeworks, an Australian retailer of stationery, furniture, and technology, sought to drive customer engagement and measure foot traffic during a busy holiday season. Their challenge was to capture consumer attention with a safe, immersive experience online that would lead to both digital interaction and measurable in-store visits. To address this, they worked with vendor Azira to measure the campaign's real-world impact.

Azira partnered with Yahoo to measure the campaign's effectiveness by matching exposed users to its vast profile database to connect digital engagement with physical store visits. Their solution, which included developing an Attribution Lift Index, proved that the campaign was highly successful. Azira's analysis showed a 45% increase in store visits from the exposed audience, a 95% uplift from users who engaged with the AR experience, and that ad-exposed users spent over seven more minutes in stores.

Officeworks