Case Study: Intersection improves commute pattern insights and client targeting with Azira

How Intersection, an Out-of-Home media company, responded to changing commute patterns using Azira’s data on people and places

Intersection, an out-of-home media company, faced a significant challenge when the COVID-19 pandemic drastically disrupted predictable commute patterns. With outdated and irrelevant traffic data, the company struggled to advise clients on audience demographics and effectively sell advertising placements. They turned to Azira and its Vista platform to gain accurate, real-time insights into visitor behaviors and transit hub traffic.

Using Azira's data-driven insights on visitor demographics, pathing, and time-of-day visitation, Intersection empowered its teams to optimize client campaigns and provide evidence-based recommendations. The solution's intuitive interface enabled over 30 users to be trained in an hour to run reports, which supported over 100 team members. This led to more successful sales efforts, the creation of over 500 unique report templates, and the ability to give clients the confidence to invest, as demonstrated by a successful station domination deal in Seattle.