Case Study: Greater Palm Springs improves visitor insights and marketing decisions with Azira

How Greater Palm Springs used Azira’s data to understand visitor origins and visitation patterns

Greater Palm Springs, a destination marketing organization for a nine-city region in California, needed precise, real-time insights into visitor origins and travel patterns. This was a critical challenge for strengthening airline partnerships and optimizing marketing efforts, especially as the pandemic caused significant shifts in tourism. They partnered with Azira to utilize its location-based data analytics to address this gap in understanding.

Azira provided monthly data on visitor origins, length of stay, and activities, enabling data-driven decision-making. The solution helped Greater Palm Springs validate marketing spends worth millions, collaborate with airlines to set passenger records, and grow international summer occupancy by 17.2%. The data from Azira was also shared with local hospitality partners to improve their own marketing and resource allocation.

Greater Palm Springs

Gary Orfield

Director of Tourism Development