Case Study: Directory of Major Malls achieves precise shopper insights with Azira and B I Spatial

How Directory of Major Malls used Azira and B I Spatial to Achieve More Precise Shopper Insights

Directory of Major Malls (DMM) required a solution to provide its retail subscribers with more precise and real-time shopper analytics. Their existing methods for gathering customer insights, such as web scraping and manual traffic counting, were inadequate, offering an incomplete or skewed view of visitor demographics and behaviors. To stay ahead in the evolving retail landscape, the customer needed access to accurate, actionable data to help retailers understand their true customers.

Partnering with B I Spatial, the company leveraged Azira’s mobile location data and Claritas insights. Utilizing B I Spatial's Precision with Privacy technology, Azira data was used to create precise trade areas and append detailed PRIZM segmentation while ensuring visitor privacy. This solution provided DMM with quarterly mobile traffic insights, enabling their subscribers to access detailed visitor demographics, understand traffic patterns, and identify targeted marketing opportunities, ultimately elevating their decision-making processes.

Directory of Major Malls / ShoppingCenters.com

Tama Shor

Publisher