Case Study: a large tourism company assesses event impact on visitation with Azira

How a tourism board used Azira’s Heartbeat report to assess the impact of an event

A large tourism company wanted to assess the impact of a major event on visitation patterns in Lake Elsinore, CA. Their challenge was to understand how foot traffic changed before, during, and after the event to gauge its effectiveness.

The company used Azira's Heartbeat reports for their analysis. Azira's solution provided clear data showing a significant spike in the visitation index during the event, particularly on weekends, with the median index jumping from a baseline of 50 to nearly 65 in March. This confirmed the event successfully drove tourism, with visitation returning to pre-event levels once it concluded.