Case Study: a major sportswear retailer improves store footfall insights and site selection with Azira

How a Global Sportswear Retailer Leveraged Azira’s Store Footfall Data for Key Decisions

A major sportswear retailer needed to measure in-store footfall and understand evolving post-pandemic consumer behavior to inform its expansion and marketing strategies. Their challenge was that an existing data provider only supplied outdated, static census data, which lacked the granularity and timeliness required for these key decisions. They turned to Azira for a solution utilizing its anonymized geolocation data.

Azira provided the retailer with privacy-safe footfall data and consumer behavior insights. This enabled detailed traffic analysis, customer profiling, and informed site selection for new stores. The results were significant, as the retailer evaluated over 40 potential sites and confidently selected more than 10 for new locations, thereby improving store performance and mitigating risk through data-backed decisions.