Case Study: Global Footwear and Apparel Retailer optimizes site selection and off-mall growth with Azira

How a Global Footwear Retailer Evaluated Hundreds of Locations Using Azira’s Data

A global footwear and apparel retailer, which had historically focused on mall-based locations, sought to diversify its real estate strategy by expanding into off-mall sites. Faced with the challenge of making data-driven decisions for these less traditional locations, they needed to move beyond qualitative site visits. The retailer partnered with Azira to leverage its consumer behavior and location intelligence data to better understand customer profiles and trade areas for prospective sites.

Azira provided the data that empowered the retailer's market planning team to evaluate hundreds of potential sites efficiently. This solution enabled the company to confidently select over 100 new locations within the first 18 months, driving its key off-mall and concept store expansion strategies. The data was also used by over 50 internal stakeholders across multiple teams to optimize product allocation and inform financial planning.