Case Study: Southern Ocean Chamber Association boosts Chowder Fest awareness and attendance with Azira's targeted ad solutions

How a festival in New Jersey reached new audiences and exceeded benchmarks with Azira’s ad solutions

The Southern Ocean Chamber Association (SOCA) sought to increase awareness and attendance at its annual Chowder Fest event by moving away from traditional newspaper ads to a more measurable digital approach. To reach new audiences, they partnered with Azira for its targeted digital advertising solutions.

Azira's solution involved creating 25 custom audiences based on visitation patterns to local events and restaurants, then directing targeted traffic to the event website. The campaign delivered 1.2 million impressions, 12.4 thousand clicks, and achieved an above-average 1.1% CTR. This successful proof of concept provided SOCA with quantifiable ROI and a new, effective promotional strategy.

Southern Ocean Chamber Association

Samantha Cisternas

Digital Media & Advancement Coordinator