Case Study: a commercial real estate firm runs a multi-site competitive analysis with Azira

How a commercial real estate firm ran a multi-site competitive analysis using Azira’s mobile location data

A commercial real estate firm sought to inform a retail client's site selection by better understanding customer behavior and the competitive landscape of four shopping centers in the Des Moines area. The firm engaged Azira to conduct a comprehensive competitive analysis.

Azira utilized its mobile location data and a suite of reports, including Optimal GeoSpace and Zero Point, to analyze trade areas, visitor origins, and demographics. The analysis provided the client with actionable insights into each location's draw, visitor volume, and level of local competition. This enabled the client to compare the pros and cons of each site, ultimately connecting them with the location that most closely aligned with their strategic goals for the new retail outlet.