Case Study: Ford boosts auto show walk-ins with Azira

Ford Garners High Auto Enthusiast Walk-Ins at MIAS with Real-World Intelligence

Ford, a major automotive manufacturer, faced the challenge of driving awareness and increasing foot traffic for the Ford Everest at a major auto show (MIAS). To achieve this, they partnered with the vendor Azira to implement a real-time, location-based audience targeting solution.

Azira built a customized audience segment of auto enthusiasts using location data from Ford and competitor stores. They then targeted this group and users near the event venue with mobile ads featuring the new vehicle. The solution drove significant results: 21% of users who engaged with ads near the venue attended the show, and targeting near Ford stores generated twice as many walk-ins as targeting the event itself, proving the high effectiveness of Azira's approach.

Ford