Case Study: a global fast-food brand drives millennial footfall with Azira

Fast-Food Chain Wins Millennials with Data-Driven Marketing

The global fast-food brand, a major QSR chain, faced the challenge of driving awareness for a new pasta dish and increasing foot traffic to eight of its outlets in Thailand. To achieve this objective, the brand partnered with vendor Azira.

Azira used its Allspark audience SaaS product to create a targeted segment of users aged 18-45 who had recently visited QSR locations. They delivered dynamic, real-time promotions to this audience. The campaign successfully resonated with customers, driving a significant number of walk-ins. Azira measured a 65% attribution lift index and reported that the promotion was particularly effective with Millennials, who made up the majority of the new store visitors.