Case Study: Decathlon achieves 150,000+ store visitors with Azira location technology

Decathlon records 150,000 shoppers for its new store with location technology

The leading sports retailer Decathlon faced the challenge of driving awareness and footfall for the launch of its largest store in Hong Kong. Azira was engaged to help build a large-scale campaign to boost brand awareness prior to the opening and drive visitation to both the website and the new physical store.

Azira implemented a solution using its Allspark marketing SaaS platform. They curated a precise audience of sports enthusiasts and competitor store visitors, then executed a two-phase digital campaign targeting this audience. The results were significant, with Decathlon recording over 150,000 store visitors in one week, a 50% increase in daily footfall, and a 75% increase in visits after activating a lookalike audience. Azira's analysis showed the audience exposed to the campaign was 95% more likely to visit a Decathlon store.

Decathlon

Benjamin Darde

Marketing Lead