Case Study: a leading household hardware retailer achieves 71% more store visits with Azira

Australia and New Zealand’s leading household hardware retailer sees 71% uplift in store visits

The customer, a leading household hardware retailer in Australia and New Zealand, partnered with the vendor Azira to address the challenge of boosting in-store footfall and sales. Their primary business goal was to target and acquire their competitors’ customers through a more effective digital advertising campaign.

Azira utilized its Allspark platform to create a precise audience segment of consumers who had recently visited competitor stores. This audience was then retargeted with mobile ads featuring promotional offers. The solution delivered significant results, with Azira's campaign attribution showing a 71% uplift in store visits from the targeted audience and a click-through rate of 0.86% on the mobile ads.