Case Study: a leading global sports apparel brand achieves 74% more store visits with Azira

74% Uplift in Store Visits with Optimized Audience Curation

A leading global sports apparel brand wanted to drive awareness for a year-end promotion to increase store footfall and sales across its five locations in Singapore. The retailer needed a data partner to help it accurately identify and target its core audience at scale. It partnered with Azira to utilize their data and analytics capabilities for this campaign.

Azira used its SaaS audience product, Allspark, to build customized audience segments based on location, demographics, and content-consumption data. The solution involved creating distinct segments by age and gender and then expanding the target audience in real-time based on user interests. This strategy from Azira resulted in a 71% increase in footfall and a 42% higher visitation rate from the exposed audience compared to the unexposed group.