Case Study: Gateway Partners achieves a stronger brand and website performance with Azai Studios

Urban Standard Capital lowers bounce rate by 20% with Azai Studios

Azai Studios partnered with Urban Standard Capital, an emerging markets private equity fund, to address their need for a comprehensive rebrand. The challenge was to create a distinct and scalable brand identity that would reflect their sophisticated and forward-thinking ethos within the competitive financial services sector.

The solution from Azai Studios included a complete visual and verbal identity overhaul, featuring a modern logo and the strategic use of the greater-than symbol to signify progress. They developed a headless CMS website for superior functionality and user experience. The results were significant, including a 20% lower bounce rate, a 50% increase in time spent on the site, and a 24% brand lift, which contributed to the firm securing its largest fund.

Urban Standard Capital