Case Study: LOKI Seltzers achieves rapid market success with Azai Studios branding and marketing

LOKI Seltzers sells 500,000 cans in 12 months with Azai Studios

LOKI Seltzers partnered with Azai Studios to launch a new kind of low-calorie cannabis beverage. Their challenge was to develop a brand and product that could compete with alcoholic seltzers by offering a fun, social experience without the negative effects of a hangover, and to establish it as a common and relatable drink.

Azai Studios developed the LOKI brand identity, including its name, slogan, and visual design, and built its online store. The solution resulted in an impactful brand that achieved a 4.7% online conversion rate and sold 500,000 cans within the first 12 months, quickly making LOKI a top name in the cannabis drink market.

LOKI Seltzers