Case Study: Voya Financial accelerates consumer insights with aytm

Voya Financial cuts research turnaround from 4–6 weeks with aytm

Voya Financial, a Fortune 500 company, faced challenges with long timelines from traditional research vendors, which had turnaround times of four to six weeks or more. This delayed their consumer insights and made it difficult to keep pace with a rapidly changing market. Their small insights team needed to do more with less, leading them to partner with the agile research vendor AYTM.

By implementing AYTM's agile research platform and services, Voya Financial shifted to a more iterative approach. This solution dramatically reduced their time to insight, allowing them to better respond to market trends. The partnership with AYTM increased the influence of the insights team and enabled them to deliver powerful, on-budget insights consistently, proving that good, fast, and affordable research was achievable.

Voya Financial