Case Study: The Fishin' Company achieves a monthly Seafood Consumer Index and actionable consumer insights with AYTM

Using Market Research Automation to Build a new Consumer Index

The Fishin' Company, the world’s largest importer of tilapia and a major frozen-fish supplier since 2002, needed consumer insights beyond basic production and consumption statistics. They struggled to find tailored, consistent data to track long-term trends and to meet partner needs using small, ad-hoc studies. To solve this, they partnered with AYTM and its DIY survey and automation platform to build a repeatable consumer research capability.

AYTM’s assisted DIY team helped The Fishin' Company launch a monthly tracker—the “Seafood Consumer Index”—that the client can clone and relaunch in minutes, not hours or days, while staying within a limited budget and retaining full control of the data. The AYTM-powered tracker delivered actionable insights (taste profiles by geography, purchasing habits by demographics), revealed market gaps beyond POS data, and gave The Fishin' Company and its retail partners clearer shopper intelligence, helping the company stand out in a commodity market.

The Fishin' Company

Krisitina Arge

Category Analyst