Case Study: The Fishin' Company gains ongoing seafood consumer insights with aytm

The Fishin' Company builds a monthly seafood tracker in minutes with AYTM

The Fishin' Company, the world's largest importer of tilapia, faced a challenge in obtaining consumer insights that were specific to its business. Stakeholders were dissatisfied with relying on generic third-party data and small studies that could not track long-term seafood consumer trends. They partnered with AYTM to find a solution.

AYTM implemented an assisted DIY approach to create the 'Seafood Consumer Index,' an ongoing monthly tracking study. This solution provided The Fishin' Company with a deep understanding of consumer taste profiles and purchasing habits. These valuable insights are now shared with retail partners, helping the company stand apart from its competitors as a leader in the commodity industry.

The Fishin' Company