Case Study: Mediaocean achieves media traction and scholarship interest for its Women in Technology initiative with AYTM (Ask Your Target Market)

Mediaocean - Customer Case Study

Mediaocean, a leading advertising software platform, launched a Women in Technology (WIT) initiative to highlight and address gender disparities in tech. To move beyond anecdotes and internal opinion, Mediaocean and its agency Eastwick needed reliable public data to illustrate how the nation perceives women in technology, so they engaged AYTM (AYTM.com — Ask Your Target Market) as a market-research partner to field a robust survey.

AYTM delivered a 20-question online study and demographic breakdowns (by gender, age, state/region), provided real-time feedback, and helped produce an infographic used on Mediaocean’s blog and social channels. The AYTM-powered insights drove media pickup and attendance at Mediaocean’s Women in Tech Internet Week panel (standing-room-only) and helped generate 80+ scholarship applications for the WIT fund, all within the client’s budget.

Mediaocean