Case Study: a leading social media company gains quick-turn parent sentiment insights with AYTM

Leading Social Media Company delivers insights in 7 days with AYTM

A leading social media company needed to quickly gain insights into parent sentiments regarding their teenagers' use of social media and to benchmark their platform against broader media. They turned to the vendor AYTM to conduct a rapid benchmark study to address these challenges.

AYTM programmed and launched a survey with 800 respondents, using logic to present relevant questions. The solution was fielded and a report was delivered in just seven days. This quick turnaround provided the executive stakeholders with actionable insights into parental attitudes, impressing them and winning the internal team more recognition.