Case Study: KAYAK achieves fast, quality travel insights with aytm

KAYAK reaches 1,000 travelers with aytm for agile brand research

The customer KAYAK, an online travel search engine, worked with its agency Supernatural to develop a brand campaign. Their challenge was to gain consumer insights on travel etiquette to power a newsworthy campaign, requiring fast and accurate quantitative research that fit their budget. They turned to the vendor AYTM for a solution.

AYTM provided its agile DIY research platform, which gave Supernatural control over the process and included fast fielding to a representative sample of 1,000 travelers. The insights directly informed the campaign's creative approach and assets by revealing surprising debates around travel etiquette. This successful partnership with AYTM strengthened Supernatural's ability to deliver for clients like KAYAK.

KAYAK