Case Study: Multinational Consumer Goods Corporation achieves rapid, cost-saving self-service research with AYTM

Innovative CPG Company Finds Success Embracing Self-Service Over Full-Service

Multinational Consumer Goods Corporation, a large household and personal care CPG with an extensive research organization, needed faster, cheaper, iterative testing to support product and concept launches. The client sought a self-service research platform with MaxDiff and Choice‑Based Conjoint automation, a high‑quality integrated panel, familiar outputs, and scalable training/support — and evaluated AYTM as the vendor.

AYTM delivered its research automation platform (including MaxDiff and CBC), ran parallel tests that matched traditional models, and provided customized training plus on‑demand professional services. The result: turnaround for MaxDiff/Conjoint fell from 3–4 weeks to 24 hours or less, data quality remained comparable, costs and cycle times dropped, and dozens of the corporation’s researchers now use AYTM for faster, iterative insights.