Case Study: Homethrive advances caregiver support research with aytm

Homethrive fields caregiver survey in less than 24 hours with AYTM

Homethrive, a caregiving support benefit innovator, wanted to gather supportive insights to champion unpaid family caregivers. They turned to the vendor AYTM and used its DIY research platform to design and field an annual study aimed at creating evidence-based marketing materials.

AYTM provided a flexible DIY survey solution with pre-launch support and leveraged its built-in "caregivers" house tag for targeting. The survey connected with caregivers across the US, achieving a 70% incidence rate and fielding in less than 24 hours. This enabled Homethrive to quickly glean significant findings and advance its vision of reducing caregiver stress.

Homethrive