Case Study: Gorilla Glue unlocks assisted DIY shelf test insights with aytm

Gorilla Glue fields a 1,200-consumer shelf test in less than a month with aytm

Gorilla Glue sought to expand its internal research capabilities to better understand purchase drivers for its skin repair product line. The challenge was to test different color options in packaging, a task the small team had never performed digitally. They partnered with the vendor AYTM to use its assisted DIY automated Shelf Test service to achieve this.

AYTM implemented a simulated shopping experience for 1,200 consumers, which was built in less than a month and fielded in under a day. The results were statistically significant, yielding a 36% incidence rate and providing Gorilla Glue with major new insights on its product pillar. The partnership with AYTM successfully empowered the Gorilla Glue team to bring this new methodology into its research toolkit.

Gorilla Glue