Case Study: Global Innovation Consultancy gains concept-test insights with aytm

Global Innovation Consultancy fields niche concept test in under a week with AYTM

a global innovation consultancy partnered with AYTM and its expert-led client success team to conduct a concept test. Their challenge was to compare three distinct product concepts for niche personal care brands, requiring detailed data on consumer perceptions, purchase intent, and perceived value across different price points.

AYTM programmed advanced survey logic to assign respondents to one of three concept groups for clear comparison. The solution utilized heatmapping and scale questions to measure attention and perception. As a result, the study fielded in under a week, providing insights that helped the consultancy refine product offerings and pricing strategies to be better aligned with consumer preferences.