Case Study: a global information technology company reaches 600 IT decision-makers with AYTM

Global Information Technology (IT) Company reaches 600 decision-makers with AYTM

A prominent global IT company that sells hardware, software, and business services needed to reach verified IT decision-makers in multi-international markets for a research project. They partnered with the vendor AYTM to overcome the challenge of finding and compensating this valuable B2B audience.

AYTM leveraged its vetted B2B partnerships and consultative services to design the respondent pool and field a complex MaxDiff survey. Using the AYTM platform, the client successfully reached 600 target respondents and gained crucial insights into which product features resonated most with their key audience.