Case Study: a global CPG company improves specialty mouth rinse findability with AYTM

Global CPG Company boosts shelf-test findability with AYTM

The customer, a prominent oral care brand owned by a top ten global CPG company, was facing a challenge where its specialty mouth rinse was underperforming against direct competitors. To address this, the brand partnered with vendor AYTM to conduct a shelf test on new packaging design concepts, aiming to improve findability and purchase intent.

AYTM implemented a full-service solution using its platform to build a photorealistic shopping experience for the shelf test. This provided the customer with actionable insights, which resulted in increased findability for the new designs. The project gave the team confidence in their packaging strategy and in using AYTM for future shelf test projects.

Global CPG Company