Case Study: ExxonMobil speeds up consumer insights with aytm

ExxonMobil cuts research timeframes with AYTM

ExxonMobil, an international energy company and one of the world's largest publicly traded companies, faced a critical challenge when the COVID-19 pandemic slowed the oil industry. They needed to rapidly understand consumer behavior changes and make crucial decisions during a period of unprecedented uncertainty, requiring them to speed up their insights gathering process. To achieve this, they partnered with the vendor AYTM.

AYTM provided a solution centered on agile transformation, empowering ExxonMobil's internal research team through platform training and tech enablement. This allowed the company to design and field quality surveys with incredible speed. The results were significant, as ExxonMobil satisfied its data requirements while saving tremendous time on its research processes, drastically reducing its research timeframes and accelerating internal insights initiatives.

ExxonMobil