Case Study: Bright Pink achieves baseline brand-awareness measurement and actionable insights into young women’s breast and ovarian health with AYTM

Bright Pink - Customer Case Study

Bright Pink, a national non‑profit focused on prevention and early detection of breast and ovarian cancer in young women, needed a baseline measurement of brand awareness, associations and perceptions and a deeper understanding of young women’s knowledge about breast and ovarian health. To address this, Bright Pink engaged AYTM to run a Brand Awareness Study using a statistically significant 10‑minute web‑based survey targeting U.S. women ages 18–44.

AYTM designed, fielded and analyzed the survey, delivering a full set of insights that showed national awareness of Bright Pink is relatively low but its name and logo are clearly associated with breast health, and its brand and imagery are perceived as modern, youthful and important. The AYTM results also revealed gaps in women’s knowledge about key risk factors and prevention, giving Bright Pink a measured baseline and actionable guidance to shape marketing and education efforts to raise awareness and inform young women.

Bright Pink