Case Study: Boston Beer narrows 87 flavors to 4 in 24 hours with aytm

Boston Beer tests 87 flavors in 24 hours with AYTM

Boston Beer, a renowned brewer, faced the challenge of narrowing down 87 potential new beer flavors to just four for a fast-approaching product launch. Their small insights team needed to conduct this extensive research quickly and cost-effectively, which was not feasible with traditional methods. They turned to the research automation platform and expert team from their vendor, AYTM, for a solution.

AYTM implemented a MaxDiff study with TURF analysis using their research platform. This allowed Boston Beer to access the results in under 24 hours, a critical factor in their tight timeline. The research successfully identified the top four flavors with the best opportunity for success, impressing internal stakeholders and enabling a strategic, data-driven launch.

Boston Beer