Case Study: a top-ten multinational CPG company accelerates consumer insights with aytm

a top-ten multinational CPG company cuts MaxDiff turnaround to 24 hours with AYTM

The customer, a top-ten multinational CPG company, faced the challenge of accelerating its research to keep pace with shortened product development cycles. They needed to transition from a full-service model to a faster, more affordable, and agile self-service approach without sacrificing quality, which also required extensive training for their large research team. They sought a consultative partner with the right technology and a flexible service model, which they found with the vendor AYTM.

AYTM provided an agile research platform, comprehensive training sessions, and flexible access to research experts for a hybrid solution. This partnership resulted in significant cost savings and dramatically faster insights while maintaining data quality. For instance, studies that previously took 3-4 weeks were completed in 24 hours or less. AYTM also developed a customized MaxDiff HB solution based on the client's input, demonstrating a committed consultative partnership focused on innovation.