Case Study: a large food CPG accelerates concept testing with AYTM's Xpert Concept Test and Concept Portal

a large food CPG tests 50+ concepts in days with AYTM

The customer, a large food CPG company, faced the challenge of needing to test over 50 concepts for a holiday innovation sprint despite having low internal bandwidth. They required a low-lift, automated solution with a robust methodology that could deliver summarized results quickly. They turned to the vendor AYTM for assistance, leveraging their Xpert Concept Test offering.

AYTM implemented a custom survey template that provided a consistent process for the client's multiple teams. This solution delivered significant results, including major cost and time savings through automation, quicker survey setup, and fast fielding times. The team gained robust analysis from AYTM's automated dashboard and the ability to compare concepts across different initiatives using the Concept Portal library.