Case Study: a Fortune 500 multinational food manufacturer avoids line cannibalization with aytm's automated Shelf Test

a Fortune 500 multinational food manufacturer uncovers line cannibalization with aytm Shelf Test

The customer, a Fortune 500 multinational food manufacturer, faced the challenge of measuring potential line cannibalization for a new protein bar prior to launch. They needed fast, high-quality insights but had limited experience with virtual shelf testing. They partnered with AYTM and utilized its automated Shelf Test service to address this challenge.

AYTM implemented a custom research plan with a consultative approach, providing dedicated support for the new tool. The solution successfully discovered line cannibalization within the shelf test, providing actionable insights to inform the launch path for the new product line. AYTM's work also enhanced the customer's confidence and agility for future research initiatives.