Case Study: Leeds Mencap achieves stronger fundraising and streamlined goal-setting with Ayoa

How charity Leeds Mencap use Mind Mapping for fundraising and goal setting

Leeds Mencap is a small, independent charity supporting over 250 children and adults with learning disabilities each week and is running an ambitious capital appeal to buy land and open a centre that would support over 900 people annually. To meet these heightened fundraising and revenue targets, Head of Fundraising Ruth Fawcett and her team turned to Ayoa (formerly iMindMap) to introduce visual mind‑mapping into their planning and idea generation.

Using Ayoa’s Mind Mapping capabilities, the team rapidly brainstorms and refines fundraising ideas (from bike marathons to dog‑sledding expeditions), colour‑codes volunteer roles and equipment needs, and visualises staffing and outreach plans for events. Ayoa has made meetings more productive, boosted creative idea generation and helped Leeds Mencap organise and execute their campaigns more effectively to support the capital appeal and ongoing fundraising.

Leeds Mencap

Ruth Fawcett

Head of Fundraising and PR